David Bradley is the Vice President of Sales & Business Development for the entire U.S. business. He oversees sales and business development activities, including channel partner management.
Drawing on his 30+ years of cross-functional experience in the field of CT and Diagnostic Imaging, David brings a wealth of industry and clinical knowledge and an affinity for developing fresh approaches to market. In his initial role as head of the U.S. computed tomography and X-ray businesses, he was a driving force in the team that launched pioneering concepts such as Software Upgrades for Life™ and All-in Configurations™; he also brought the industry-leading uCT® ATLAS and other innovations to market. In 2021 he was appointed VP of Sales & Business development nationwide.
Prior to joining United Imaging, David was responsible for managing and cultivating a commercial region at Siemens Healthcare, where he earned many awards for the business that he helped build. His dogged focus on the customer and meeting their needs was the centerpiece of his efforts in this role. Prior to that, David led a team of Ph.Ds at Siemens who also had a customer-focused approach: to advance research and clinical collaboration with many thought-leading experts in the field of Computed Tomography. Heading up this team offered great insights into how academic research and the imaging industry could work together to foster innovation to advance the field of CT and imaging.
David is a Founding Member of the Society of Cardiovascular CT and has been involved in CT Cardiac and Cardiovascular Imaging since its early days. He has also ushered in new ways to image pediatric patients, helping to first introduce and further optimize low-kVp imaging in the early 2000s, along with dedicated pediatric protocol creation.
David holds a Bachelor of Science degree in Biology from the University of Missouri. He is married with three children. In his spare time, he enjoys coaching his children in their various activities and sports, and just about any outdoor activity with his family. David plays in a competitive men's fast-pitch baseball league and volunteers his time regularly with the Ronald McDonald House Charity.