Krista is the Vice President, Marketing & Communications, overseeing the U.S. brand, marketing, and communications.
Krista has been a member of the senior leadership team at United Imaging and led marketing and communications since 2019. She has continued to build and scale both functions, while contributing to the steady growth and brand recognition of the overall business.
An avid traveler, Krista's work has taken her across the U.S., Europe, and Africa. She has extensive global branding experience, having led these functions at diverse businesses such as American Express corporate travel, Monster.com, Cartoon Network, and CT Corporation (a division of Wolters Kluwer). At American Express, Krista also led Marketing, Online Booking, and Product Management for EMEA (Europe, Middle East, Africa) for three years based in France, managing a multicultural team across the Europe and sitting on the senior leadership team; before that she was Global VP of Innovation & New Product Development. At Monster.com, she was a leader in designing and launching the company's first ever industry vertical. She first launched her career managing a portfolio of clients at a boutique advertising agency.
Her work ethic, passion for branding, and focus on customers has been shaped by her participation in a variety of small businesses. Her family's enterprises over the years have included horse breeding, boat charters, a gas station, and several restaurants. Later, Krista served three years as Board Member, Marketing Chair, and Secretary for a not-for-profit that supports low-income entrepreneurs. She is currently the Social Media Advisor to the Lawn Bowling Club in New York.
Krista spends every possible moment outdoors with family and friends, and also enjoys swimming, tennis, and cooking. Since1989 she has volunteered with therapeutic horseback riding programs. Originally from Philadelphia (and a big Philly sports fan), she has lived in Manhattan since 2004.