Krista is the Vice President, Marketing & Communications at United Imaging Healthcare Solutions, overseeing the U.S. brand, company marketing, and communications.
An avid traveler, Krista’s work has taken her across the U.S., Europe, and Africa. She has extensive global branding experience, having led these functions at diverse businesses including American Express corporate travel, Monster.com, and CT Corporation (a division of Wolters Kluwer). At American Express, Krista also led Marketing, Online Booking, and Product Management for EMEA (Europe, Middle East, Africa) for three years based in France, managing a multicultural team across the Europe and sitting on the senior leadership team; before that she was Global VP of Innovation & New Product Development. She first launched her career managing a portfolio of clients at a boutique advertising agency.
Krista’s work ethic, passion for branding, and focus on customers has been shaped by her participation in a variety of small businesses. Her family’s enterprises over the years have included horse breeding, boat charters, a gas station, a muffin shop, and several restaurants. Later, she served three years as Board Member, Marketing Chair, and Secretary of a not-for-profit helping low-income entrepreneurs. She is currently the Social Media Advisor to the Lawn Bowling Club in New York.
Krista spends every possible moment outdoors, and enjoys swimming, tennis, and long walks with her dog. Since 1989 she has volunteered with therapeutic horseback riding programs. Originally from Philadelphia (big Philly sports fan), she has lived in Manhattan since 2004.
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