Emotional Product Design
Emotional Product Design
Dec 22, 2021
Dec 22, 2021
Everything revolves around design elements. The office of CDIC (Corporate Design Innovation Center) is filled with designers' favorite items, such as a hand-made cement speaker, panoramic virtual reality glasses, a ball robot launched at CES, and a drone that can avoid obstacles automatically.
Recently, Tommy has been obsessed with exterior and interior design of cars. His obsession with car aesthetics makes me wonder whether he plans to add four wheels to our equipment on the drawing...
Lynn is showing team members the design of Pritzker Pavilion in Millennium Park in Chicago, introducing the structure and technological innovation of deconstructivism that sounds like science fiction. I'm happy to see that her audience is as obsessed as she is.
David told me that he found an interaction method through facial expressions, which was as magical as a mind reader. It would be amazing if the method could be used in our products.
Design has no borders, does it?
Transforming "Cold Tools" into Emotional Interactors
Our design philosophy can be summarized in three words: minimalism, emotional design, and the spirit of the times.
A good design must first be simple and intuitive. A professional medical product should remove visual distractions and create a purely sensory experience for the operator and the patient. White is not just a choice of color, it reflects our design philosophy.
We hope to transform large medical devices from so-called "tools" into emotional and personalized interactors, conveying care, trust and respect through design.
We not only need to echo the spirit of the time, but more importantly, to influence it so that a more advanced spirit of the time can come early. In every project, we try as much as possible to lead the upgrade of industry development concept and consumer concept, and even the progress of social humanity with the advanced design concept. The "miniaturization", "emotionality", "intelligence" and "low carbonization" of large medical equipment are the directions of our influence. From the choice of materials, the upgrade of a human-machine interaction system, to product definition and system design, all can be influenced by design innovation thinking.
Design: a Bridge for Integration and Innovation
The multidisciplinary crossover industry attributes of high-end medical equipment have placed more complex design requirements on us. We need to use design as a bridge to fully integrate engineering, technology, materials, clinical, medical, humanities and other disciplines to drive integrated innovation.
At United Imaging Healthcare, design is a "broad" category. In addition to industrial designers and user experience designers, product managers, system engineers, mechanical engineers, clinical experts and software architects are all designers in the "broad sense". They make the best design points in their respective areas of expertise to create a great product together.
The Core of Design：Humanization
Design thinking is an approach or an ideology. At its core, it is human-centred. Integrating human needs, feelings, technological possibilities and the requirements of business success, it revolves around the supreme proposition of "human", innovates experiences around each touchpoint in the whole process and lifecycle of brand-user contact, re-imagines and constructs the way of dialogue with customers, and thus creatively unlocks more possibilities.
In the future, with the development of new business areas, the connotation and extension of design innovation will be expanded. From product innovation as the core, it will expand to design thinking to empower service system innovation, marketing innovation and whole brand contact experience innovation, so as to create business value and upgrade industry development more effectively.
We have always believed that good design can either delight or bring tears to the eyes. Only by transcending healthcare can we make healthcare good.